The Cellier de Marrenon was founded in 1966 by the vine growers of the region of Luberon. It comprises 13 Luberon wine co-operatives, which together produce 80% of Côtes du Luberon AOCs

Their aim has been to provide a unified approach to the winemaking and promotion of wines from the region

This has led to significant developments in the quality of the wines, and the establishment of the Luberon as a universally acknowledged high quality AOC
The development of wines such as Rue de France is a great example of the new generation of wines from the region